Celebrity beauty lines are a dime a dozen these days. But when it could be from our favourite Beautiful Boy™, we pay attention.
It seems like every day, another g-darn celebrity is releasing a g-darn skincare or makeup line. Kylie Jenner and Rihanna may have kicked things off, but the likes of JLo, Millie Bobby Brown, Selena Gomez, Pharrell Williams have quickly followed suit.
In an already crowded market, why on earth would someone think we’d care about another? It’s because it could be Harry Styles, that’s why.
Twitter fan account Harry Styles Update recently discovered that a new company, “Styles, Harry Edward” has registered a new business under the name “Pleased As Holdings Limited.
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According to documents obtained by Us Weekly, our favourite Beautiful Boy™ is listed as the company’s director.
“Harry is listed as a director under a new company, for perfume and cosmetics, as of May 25th,” the Harry Styles Update tweet read. “The company is named ‘PLEASED AS HOLDINGS LIMITED’ as of now.”
This could mean anything, from fragrance to nail polish (of which we know Harry is a fan), but we’re putting our money on the fact that this will be a non-gendered beauty line.
“I don’t think people are still looking for this gender differentiation. Even if the masculine and feminine exist, their limits are the subject of a game,” he previously told L’Officiel.
“We no longer need to be this or that. I think now, people are just trying to be good. In fashion and other fields, these parameters are no longer as strict as before, and it gives rise to great freedom. It’s stimulating.”
Of course, there is a lot of time between registered a trademark and actually releasing a product onto the market. It could take years, especially if Styles puts the amount of love and consideration he does into his outfits.
All we can say is WE ARE HERE FOR THIS.