What’s modern, mainstream and making waves in male grooming. From upgrades in shaving, to skincare solutions for male skin, balding and bodycare, we’ve got you (or your S.O) covered.
Grooming has never been more inclusive, unique or innovative, and with the men’s personal-care market expected to take in$230 billion globally in the next two years, you no longer have to rely on stealing eye cream from your partner (ahem, do you really need eye cream in the first place?) or hunting down a foundation claiming to be “unisex” (you could swap out your foundation for these makeup-skincare hybrids, p.s).
In fact, there’s been local innovation from men themselves around making skincare easier for men, so with that in mind – here’s how to make the most of your morning (and evening) routine and what the latest in grooming has to offer.
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Skin care for your self-esteem
Homegrown wellness staple Swisse (Matty J is a fan) has just launched a whole line of complexion heroes for men, aimed at making them look and feel good. One doesn’t have to be savvy with skin care to get good results; a weekly scrub is pretty much the easiest and most effective step. With little effort required, you’ll unclog pores and remove any build-up from pollution, sunscreen and dirt, leaving skin soft and smooth.
Queer Eye’s Karamo Brown has just launched Mantl, a line of personal care products for men who are bald or balding, an issue he has dealt with himself. This five-line offering goes beyond simply aiming to make your complexion and scalp look and feel healthier – it’s tethered by Brown’s philosophy that men who are losing their hair need to boost their self-esteem in the process.
Manis and make-up
It’s no secret make-up is fast becoming way more inclusive than it has ever been. From TikTok to social-media influencers, the male beauty space is blowing up. Australian brand Tony & Munro has created a first-of-its-kind line of fusion cosmetics for blokes, blending skin care and make-up. If you’re new to colour cosmetics or are curious about experimenting, this is a great place to start.
Nail care is another category seeing major change. Coloured polish for men has gone mainstream, and is no longer something only male rock stars or misfits dare to wear. US-based brand Faculty, which has a big focus on reimagining modern grooming, released its first nail lacquer for men in July. It’s not yet available in Australia, but is worth watching out for.
Are you shaving before you shower? You’re doing it wrong. Unsurprisingly, shaving can be one of the leading causes of skin irritation for men. Whether you use a regular razor or a high-tech electric one, both types create tiny abrasions to the skin, which in turn can cause bumps, ingrown hairs, sensitivity and redness. But aside from the tools you use (make sure they’re always clean and sharp), the way you prep your skin can impact the end result, too. The ideal time to shave is post-shower, when you skin is supple from steam and you’ve washed your face with a mild cleanser – that way you’ll avoid irritation and razor burn.
Clean up your act
Keen to get on the clean beauty bandwagon but unsure of where to start? Update your body care routine by swapping out everyday essentials, such as deodorant and body wash, for cleaner, greener alternatives. From the high-end beauty-centric specialty stores to your local supermarket, there’s a range of good-for-you and-the-planet products. These Earth-friendly picks are made using natural ingredients and don’t have parabens, aluminium, sulphates or synthetic fragrances.
In the thick of it
A full head of lush, thick hair doesn’t always come down to genetics. If you’re on the thinning side, there are a few tricks you can use to cleverly disguise it. Besides asking a barber for a style that redirects the eye, there’s at-home products to help add density to your locks. Swap regular shampoo and conditioner for a more thickening option to help reinvigorate the scalp in an effort to boost growth. Then add a texture lotion or styling product to the mix to create the illusion of fuller, thicker hair.
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